TITLE

3MC: "B2B" FACILITATOR

AUTHOR(S)
Reene, Michael W.; Higgins, Kevin T.
PUB. DATE
March 2000
SOURCE
Marketing Management;Spring2000, Vol. 9 Issue 1, p12
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Michael Reene, chief executive officer of Third Millennium Communications Inc., a Web developer and designer in Atlanta, Georgia. He explains the challenges created by electronic commerce Web sites on tradeshow organizers. He cites the success of MetalSite in the business-to-business electronic commerce market. Reene also explains the benefits of Third Millennium's ExpoExchange, a software system that offers show sponsors a chance to preempt a market challenge.
ACCESSION #
3177325

 

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