TITLE

Back on Track

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2000
SOURCE
Automotive News;5/22/2000, Vol. 74 Issue 5875, p10i
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Kim Kosak, Cadillac's director of advertising and promotions, about the automobile company's return to motorsports. Reasons for participating in motorsports; Use of motorsports to spur sales; Cadillac's advertising spending.
ACCESSION #
3169359

 

Related Articles

  • GM aims Imaj at Europe. Miller, Joe // Automotive News;03/06/2000, Vol. 74 Issue 5864, p24 

    No abstract available.

  • Cadillac Destined to be a Niche Player. Winter, Drew // Ward's Auto World;Sep99, Vol. 35 Issue 9, p7 

    Editorial. Examines the performance of Cadillac company in the United States luxury automobile market. Other players in the luxury marketplace; Factors that hinder Cadillac in regaining its dominance in the market.

  • Cadillac Searches for Its Roots. Smith, David C.; Winter, Drew // Ward's Auto World;Sep99, Vol. 35 Issue 9, p38 

    Focuses on the efforts of Cadillac automobile company to regain its market competitiveness in the United States. Decision to join the 1999 24-Hour Le Mans race; Posted sales of the company in 1984; Reduction in the company's advertising agencies; Details of the company's strategic plans. ...

  • Cadillac's Comeback Will Simply Amaze You, Drew. Smith, David C. // Ward's Auto World;Sep99, Vol. 35 Issue 9, p100 

    Examines the status of Cadillac company in the automobile industry market of the United States. Competitors of Cadillac; Factors that influence the recovery of Cadillac.

  • Cadillac Evoqs Its Future. Sorge, Marjorie // Automotive Industries;Aug99, Vol. 179 Issue 8, p48 

    Focuses on the Evoq concept roadster from General Motors which was introduced at the 1999 North American International Auto Show in Detroit, Michigan. Comments from car designer Kip Wasenko; Cadillac's sales in 1998; Electronic equipment.

  • GM future products. Sedgwick, David // Automotive News;8/16/1999, Vol. 73 Issue 5833, p20 

    Features different automobile brands that General Motors Corp. unit Saturn and Cadillac plan to roll out. Saturn's marketing message focusing on the division's identity and service; Plan by Cadillac to debut a sport wagon called the LAV; Truck models for Chevrolet, Pontiac and Buick that blur...

  • Cadillac considers ultraluxury series. Kranz, Rick // Automotive News;11/11/2002, Vol. 77 Issue 6011, p6 

    Reports that U.S.-based Cadillac, owned by General Motors Corp., is considering a luxury sedan with a V-12 engine, custom coachwork and a 100,000-dollar price tag. Proposed annual production volume for the automobile; Automobile show at which the company expects to introduce a V-12-powered...

  • Cadillac adds high performance with V series. Kranz, Rick // Automotive News;5/5/2003, Vol. 77 Issue 6036, p34 

    This article focuses on Cadillac automobile CTS-V manufactured by General Motors Corp. Cadillac is betting that the 2004 CTS-V, with a stick shift and a modified Corvette V-8, can help the automaker shake its stodgy image. The car will be the first in a series of high-performance,...

  • A reBUTTal, so to speak.  // Ward's Auto World;Feb2001, Vol. 37 Issue 2, p7 

    Comments on an argument raised in a September 1999 editorial from `Ward's AutoWorld' magazine which stated that General Motors' (GM) Cadillac Division was doomed to become a niche player in the United States. Reaction from GM chief executive, Rick Wagner; Details on the popularity of the 2000...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics