Don't call it Blockbuster video now

Brodesser-Akner, Claude
March 2008
Advertising Age;3/31/2008, Vol. 79 Issue 13, p6
Trade Publication
An interview is presented with James Keyes, Chief Executive Officer (CEO) of the video rental chain blockbuster. Keyes says his former job at 7-Eleven Stores was good preparation for Blockbuster, which is basically selling convenient access to entertainment products. He explains how the company is repositioning itself as a multimedia deliverer of entertainment products. Keyes states he cut Blockbuster's advertising budget because its Internet advertising had a poor return on investment.


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