TITLE

Don't call it Blockbuster video now

AUTHOR(S)
Brodesser-Akner, Claude
PUB. DATE
March 2008
SOURCE
Advertising Age;3/31/2008, Vol. 79 Issue 13, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview is presented with James Keyes, Chief Executive Officer (CEO) of the video rental chain blockbuster. Keyes says his former job at 7-Eleven Stores was good preparation for Blockbuster, which is basically selling convenient access to entertainment products. He explains how the company is repositioning itself as a multimedia deliverer of entertainment products. Keyes states he cut Blockbuster's advertising budget because its Internet advertising had a poor return on investment.
ACCESSION #
31495484

 

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