TITLE

HBO Gets Multicultural

PUB. DATE
May 2000
SOURCE
Multichannel News;05/08/2000, Vol. 21 Issue 19, p108
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews John Billock, president of Home Box Office (HBO) cable television network, regarding the network's efforts to reach multicultural viewers. Diversity of HBO's consumer base; Launch of HBO Latino; Positive response of affiliates to HBO Latino.
ACCESSION #
3144547

 

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