Sykes Looks for a Room at the Top

March 2008
Multichannel News;3/17/2008, Vol. 29 Issue 11, p37
An interview with U.S.-based MTV Network president John Sykes is presented. When asked why he decided to leave his position at MTV, Sykes shares that though he loves his job and the company, he missed operating a business. He also discusses his views about his legacy at MTV and his prospects for running a cable business. Sykes believes that launching a standalone cable network in the existing competitive market is hard to do without retransmission content and other leverage tools.


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