TITLE

Incentives: At times, `enough is enough'

PUB. DATE
May 2000
SOURCE
Automotive News;05/08/2000, Vol. 74 Issue 5873, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Jim Holden, head of DaimlerChrysler in North America. Strategy with incentives; Giving up the company's market share; Managing customer information.
ACCESSION #
3127340

 

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