TITLE

Interview

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
June 1999
SOURCE
Marketing Event;Jun99, p25
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Jill Manaton, British Airways' representative on the marketing team of Oneworld alliance, a joint venture among airline companies, regarding the global campaign to market the alliance. Alliance partners of British Airways; Budget for the alliance's advertising campaign; Role of face-to-face marketing and exhibitions in promoting the alliance; Participation at the Business Travel Show; Views on working on the Oneworld project.
ACCESSION #
3079970

 

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