Mistry, Bhavna
June 1999
Marketing Event;Jun99, p25
Interviews Jill Manaton, British Airways' representative on the marketing team of Oneworld alliance, a joint venture among airline companies, regarding the global campaign to market the alliance. Alliance partners of British Airways; Budget for the alliance's advertising campaign; Role of face-to-face marketing and exhibitions in promoting the alliance; Participation at the Business Travel Show; Views on working on the Oneworld project.


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