TITLE

One-on-one with Wunderman

AUTHOR(S)
Beeler, Amanda
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Lester Wunderman, worldwide director and chief scientist for Impiric's Marketing Lab, and co-founder of database company I-Behavior.com. Opinion on Internet as a marketing tool; Changes in direct marketing; Views on salesmanship and advertising; Vision for the Marketing Lab.
ACCESSION #
3031059

 

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