TITLE

Pressing Forward

AUTHOR(S)
Linnett, Richard
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p90
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Tom Rogers, the chairman and chief executive officer (CEO) of Primedia and former president of NBC Cable. The evolution of traditional media forms in the Internet age; Primedia's primary interest which is trade, specialty and consumer magazines; The growth and expansion of multimedia.
ACCESSION #
3011622

 

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