America's Sneaker

Ryan, Thomas J.
February 2008
SGB;Feb2008, Vol. 41 Issue 2, p32
Trade Publication
An interview with Gib Ford, former chief executive officer of American shoe company Converse from 1986 to 1996, is presented. When asked about the Chuck Taylor's contribution to the company, he refers to Taylor's idea of designing and manufacturing a canvas shoe suited for basketball, who later introduced the brand All Star under his name in 1923. Ford assesses that Converse remains the best-selling footwear brand, despite facing bankruptcy and other challenges due to its strong foundation.


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