TITLE

America's Sneaker

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
February 2008
SOURCE
SGB;Feb2008, Vol. 41 Issue 2, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Gib Ford, former chief executive officer of American shoe company Converse from 1986 to 1996, is presented. When asked about the Chuck Taylor's contribution to the company, he refers to Taylor's idea of designing and manufacturing a canvas shoe suited for basketball, who later introduced the brand All Star under his name in 1923. Ford assesses that Converse remains the best-selling footwear brand, despite facing bankruptcy and other challenges due to its strong foundation.
ACCESSION #
30104366

 

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