Christina Baldwin on Story, Storytelling, and 'Who Put the Honey in Your Heart?'

Lee, Shelley A.
February 2008
Journal of Financial Planning;Feb2008, Vol. 21 Issue 2, p12
Academic Journal
The article presents an interview with author Christina Baldwin. She believes storytelling lies at the heart of human language. The notion of story is important to financial planning because story helps to create a stronger foundation of understanding with clients. Men tend to value accomplishments in storytelling whereas women focus on connection.


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