TITLE

Christina Baldwin on Story, Storytelling, and 'Who Put the Honey in Your Heart?'

AUTHOR(S)
Lee, Shelley A.
PUB. DATE
February 2008
SOURCE
Journal of Financial Planning;Feb2008, Vol. 21 Issue 2, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with author Christina Baldwin. She believes storytelling lies at the heart of human language. The notion of story is important to financial planning because story helps to create a stronger foundation of understanding with clients. Men tend to value accomplishments in storytelling whereas women focus on connection.
ACCESSION #
30022302

 

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