TITLE

CONNECTING VIEWERS AND BRANDS

PUB. DATE
December 2007
SOURCE
Multichannel News;12/17/2007, Vol. 28 Issue 50, p31
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with David Lawenda, president of advertising sales for Univision Communications, on Univision's branded entertainment and product placement efforts. Lawenda talked about the Latin Grammy Awards' ratings success for Univision, cross-promotional efforts throughout Univision's properties and the quality of sponsors for "Como Ama una Mujer."
ACCESSION #
29318126

 

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