December 2007
Multichannel News;12/17/2007, Vol. 28 Issue 50, p31
The article presents an interview with David Lawenda, president of advertising sales for Univision Communications, on Univision's branded entertainment and product placement efforts. Lawenda talked about the Latin Grammy Awards' ratings success for Univision, cross-promotional efforts throughout Univision's properties and the quality of sponsors for "Como Ama una Mujer."


Related Articles

  • Lawenda: Univision Still In Ad-Growth Mode. Consoli, John // Broadcasting & Cable;2/6/2012, Vol. 142 Issue 6, p20 

    An interview with Univision Communications Inc. sales and marketing chief David Lawenda is presented. When asked on his 2012 outlook for the overall advertising market and Univision, he says that he is optimistic and Univision will continue its business growth. Lawenda says that Univision has...

  • DATELINE.  // MediaWeek;11/1/2010, Vol. 20 Issue 39, p5 

    News briefs on the mass media industry are presented. The Internet industry company AOL announced a series of Webisodes it will present on its Web site. Carol Smith resigned as publishing directed of the periodical publisher Condé Nast. Univision Communications will offer product placements...

  • A BRAND NEW WORLD. Martinez, Laura // Multichannel News;12/17/2007, Vol. 28 Issue 50, p28 

    The article reports on the rising trend of product integration and branded entertainment on Hispanic television. The trend is illustrated by the modeling of Macy's shoes and other merchandise by the cast of Azteca America's "Ventaneando," Si TV twins Annie and Alicia's promotions for...

  • TEAM BRANDING. Hibberd, James // Television Week;10/11/2004, Vol. 23 Issue 41, p2 

    Reports on the branding campaign of ESPN with motion pictures. Placement of ESPN in the film "Dodgeball" and Mr. 3000"; Purpose of the branding strategy.

  • It's an ad within an ad within a TV show for Univision novela. WENTZ, LAUREL // Advertising Age;3/28/2011, Vol. 82 Issue 13, p10 

    The article examines product placement in the television program "Eva Luna," a telenovela broadcast by the Spanish-language television network Univision. The program's lead character is an advertising executive who creates advertising for Buick automobiles made by General Motors Corp. A...

  • Setting the Stage. Consoli, John // MediaWeek;10/22/2007, Vol. 17 Issue 38, pM1 

    The article discusses the competition between Spanish television networks Telemundo and Univision and the plans of Telemundo President Don Browne to create its own programming content. The network began producing novelas in 2003 and acquired Colombian production company RTI in 2003. The company...

  • 'Iron Man 2' sparks $100M marketing bonanza. Hampp, Andrew; Ives, Nat; York, Emily Bryson // Advertising Age;4/19/2010, Vol. 81 Issue 16, p6 

    The article discusses marketing linked to the motion picture "Iron Man 2," produced by Paramount Pictures and Marvel Entertainment. Product placements in the film by companies including automobile industry firm Audi and Burger King are described. The film is co-branded in advertising by 11...

  • Foes slam U.K. placement plan. Turner, Mimi // Hollywood Reporter;1/5/2010, Vol. 412 Issue 41, p4 

    The article reports that religious groups, child-welfare organizations and public-health bodies have come out in opposition of a plan to allow product placement in Great Britain.

  • Product placement set for U.K. Feb. 28. Clarke, Steve // Daily Variety;12/21/2010, Vol. 309 Issue 55, p6 

    The article reports on the commencement of product placement in television (TV) shows in Great Britain on February 8, 2011.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics