DOUBLE Trouble

March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p18
Trade Publication
Interviews DoubleClick president, Kevin Ryan. Controversy surrounding the company's data collection and consumer privacy policy; Expectation of a verdict from the United States Federal Trade Commission and Congress; Question of why advertisers are not more openly supportive of DoubleClick; DoubleClick's refusal to identify Web sites providing it with data; Ryan's view on consumers' understanding of online data collection; How DoubleClick will revise its privacy policy.


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