TITLE

DOUBLE Trouble

PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews DoubleClick president, Kevin Ryan. Controversy surrounding the company's data collection and consumer privacy policy; Expectation of a verdict from the United States Federal Trade Commission and Congress; Question of why advertisers are not more openly supportive of DoubleClick; DoubleClick's refusal to identify Web sites providing it with data; Ryan's view on consumers' understanding of online data collection; How DoubleClick will revise its privacy policy.
ACCESSION #
2868363

 

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