What Readers Mean When They Say They Want Local News

Miller, Dean
December 2007
Nieman Reports;Winter2007, Vol. 61 Issue 4, p39
An interview is presented with Mary Nesbitt, head of the Readership Institute of the Media Management Center at Northwestern University. Nesbitt states that local news coverage is receiving more interest and resources from newspaper managements than in past years. She believes that "local news" is a term which must be defined from the consumer's perspective, which in the 21st century is not merely a geographic one. Nesbitt states that research into what news engages readers most and why is sadly lacking in the newspaper industry. INSET: Readership Institute's Newspaper Studies.


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