Mercedes looks for `high-end' matchups

February 2000
Automotive News;2/21/2000, Vol. 74 Issue 5862, pAM11
Trade Publication
Presents an interview on licensing agreements with Ken Enders, vice president of marketing at Mercedes-Benz USA Inc. in the United States. Criteria for companies wanting to license Mercedes-Benz products; Financial arrangement, retail margins and annual sales of Mercedez-Benz licensed products; Views on co-branding a Mercedes-Benz vehicle.


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