Customer service: IBM's Centers for Innovation address clients' Web needs

Elkin, Tobi
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p42
Trade Publication
Presents an interview with Abby Kohnstamm, chief architect of electronic business (e-business) marketing and keeper of IBM Corporation's Brand Blue. Characterization of IBM marketing and outreach to dot-com companies; Services that can be offered by IBM to new dot-com companies; Justification of the fact that IBM is not replicating the work of interactive advertising agencies.


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