TITLE

Wireless -- The Microsoft POV

PUB. DATE
October 2007
SOURCE
Wireless Week;10/15/2007, Vol. 13 Issue 16, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Steve Ballmer, Microsoft chief executive officer (CEO), is presented. He attributes the growth of Windows Mobile phones to the mobile communication needs of individuals from the busy professionals to the busy parents. He elaborates on the strong interest of users for MSN Mobile since it was first launched. He explains the role of the Screen Tonic technology in Microsoft's mobile advertising.
ACCESSION #
28013868

 

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