Wireless -- The Microsoft POV

October 2007
Wireless Week;10/15/2007, Vol. 13 Issue 16, p12
Trade Publication
An interview with Steve Ballmer, Microsoft chief executive officer (CEO), is presented. He attributes the growth of Windows Mobile phones to the mobile communication needs of individuals from the busy professionals to the busy parents. He elaborates on the strong interest of users for MSN Mobile since it was first launched. He explains the role of the Screen Tonic technology in Microsoft's mobile advertising.


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