TITLE

Reflections of One Tough Mother

AUTHOR(S)
Leand, Judy
PUB. DATE
December 2007
SOURCE
SGB;Dec2007, Vol. 40 Issue 12, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview is presented with Gert Boyle, Columbia Sportwear's chairwoman. She says that being a woman in the sporting goods industry became easier with the success of the company. She explains that when she started, women who wanted to participate in male-orientated sports had to wear men's clothing. She states that going out and meeting customers is her favorite part of the industry.
ACCESSION #
27962061

 

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