TITLE

We're Turning 40

AUTHOR(S)
Carr, Bob
PUB. DATE
December 2007
SOURCE
SGB;Dec2007, Vol. 40 Issue 12, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview is presented with Bob Carr, the former editor of "Sporting Goods Business" magazine. Carr explains that the magazine was originally tabloid size and offering controlled circulation made it appealing to retailers. He states that the idea of giving the magazine away for free was very revolutionary at the time. He says that a major turning point in the industry was when companies like Foot Locker and Nike started to shift all of their ad revenue into television commercials.
ACCESSION #
27962059

 

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