We're Turning 40

Carr, Bob
December 2007
SGB;Dec2007, Vol. 40 Issue 12, p12
Trade Publication
An interview is presented with Bob Carr, the former editor of "Sporting Goods Business" magazine. Carr explains that the magazine was originally tabloid size and offering controlled circulation made it appealing to retailers. He states that the idea of giving the magazine away for free was very revolutionary at the time. He says that a major turning point in the industry was when companies like Foot Locker and Nike started to shift all of their ad revenue into television commercials.


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