Q&A With Nike's Trevor Edwards and Charlie Denson

Powell, Matt
December 2007
SGB;Dec2007, Vol. 40 Issue 12, p10
Trade Publication
An interview is presented with Trevor Edwards, vice president of brand and category management for Nike, and Charles Denson, brand president for Nike. Denson describes the financial relationship between Nike and Foot Locker and their collaborating on the House of Hoops retail store. Edwards states that Nike believes strongly that the store will bring basketball back into the spotlight. Edwards explains Nike's commitment to giving the consumer a great experience.


Related Articles

  • Nike takes city pitch to L.A., Chicago; Tailors ads. Hollreiser, Eric // Brandweek;12/5/94, Vol. 35 Issue 47, p34 

    Features Nike Inc.'s marketing campaigns in Los Angeles and Chicago. `The Iceman Coocketh' television program; Host; Show concept.

  • Nike to slice marketing by $100 mil. Jensen, Jeff // Advertising Age;3/23/1998, Vol. 69 Issue 12, p1 

    States that Nike will slash its global marketing budget by $100 million for the fiscal year starting June 1, 1998. The reason for re-evaluation of its strategies; The athletic footwear and apparel company showing signs of weakness in the Spring of 1997; Accusations of exploitation of child...

  • Nike's Air Presto Gets Comfy with Fashion. Lefton, Terry // Brandweek;05/08/2000, Vol. 41 Issue 19, p6 

    Reports that Nike will support the launch of its Air Presto athletic shoe in May 2000 with a marketing promotion. Budget of the marketing campaign; Agency which developed the promotion; Technology of the Air Presto.

  • Footwear category becoming diversified. Cooper, Jim // Broadcasting & Cable;7/5/93, Vol. 123 Issue 27, p30 

    Reports on the shoe industry media campaign thrust and spending for 1993 in comparison with that of 1992. Incipient competition by alternative brands Doc Martens, Teva and Converse All Star to top leaders Nike Inc. and Reebok International Ltd.; Television Bureau of Advertising and Arbitron...

  • Smelling opportunity, lesser shoe players dial up ads as... Lefton, Terry // Brandweek;04/06/98, Vol. 39 Issue 14, p16 

    Reports that smaller athletic shoes manufacturers are taking advantage of the marketing retreat of Nike by spending on their own advertising efforts. List of smaller shoe players that are spending at unprecedented levels in 1998; Average advertising spending increases posted by the players in...

  • "It's no secret that Adidas wants to overtake Nike". Joseph, Seb // Marketing Week;2/14/2013, p4 

    The article looks at the marketing strategies of athletic footwear company Adidas, as of 2013, and cites its competition with sportswear and athletic footwear company Nike.

  • FOUR REASONS - Nike's Not Cool. Sellers, Patricia; Schiff, Lenore // Fortune;3/30/1998, Vol. 137 Issue 6, p26 

    Presents four reasons for the lackluster performance of Nike, Inc., as of March 1998. Backlash against the ubiquitous presence of the brand name; Price increases ahead of inflation; Impact of the Asian economic crisis; Failure to acknowledge corporate problems; Stock performance.

  • Players Stay on Toes, Jump High to Get Ahead. Cassidy, Hilary // Brandweek;6/17/2002, Vol. 43 Issue 24, pS56 

    Focuses on the marketing aspects of the athletic footwear industry in the U.S. in 2001. Theme of the advertising campaign launched by Nike Inc.; Changes made in the marketing efforts of Reebok International Ltd.; Total sales growth posted by the industry; Endorsers of the global marketing...

  • Nike picks up the pace in race to harness Web. Friedman, Wayne // Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS4 

    Focuses on Nike's Internet activities. Nike's online presence at Nike.com; The Nike iD initiative that allows consumers to customize athletic shoes; Marketing campaign from Wieden & Kennedy featuring athletes in action-adventure commercials.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics