Q&A With Nike's Trevor Edwards and Charlie Denson
- Nike takes city pitch to L.A., Chicago; Tailors ads. Hollreiser, Eric // Brandweek;12/5/94, Vol. 35 Issue 47, p34
Features Nike Inc.'s marketing campaigns in Los Angeles and Chicago. `The Iceman Coocketh' television program; Host; Show concept.
- Nike to slice marketing by $100 mil. Jensen, Jeff // Advertising Age;3/23/1998, Vol. 69 Issue 12, p1
States that Nike will slash its global marketing budget by $100 million for the fiscal year starting June 1, 1998. The reason for re-evaluation of its strategies; The athletic footwear and apparel company showing signs of weakness in the Spring of 1997; Accusations of exploitation of child...
- Nike's Air Presto Gets Comfy with Fashion. Lefton, Terry // Brandweek;05/08/2000, Vol. 41 Issue 19, p6
Reports that Nike will support the launch of its Air Presto athletic shoe in May 2000 with a marketing promotion. Budget of the marketing campaign; Agency which developed the promotion; Technology of the Air Presto.
- Footwear category becoming diversified. Cooper, Jim // Broadcasting & Cable;7/5/93, Vol. 123 Issue 27, p30
Reports on the shoe industry media campaign thrust and spending for 1993 in comparison with that of 1992. Incipient competition by alternative brands Doc Martens, Teva and Converse All Star to top leaders Nike Inc. and Reebok International Ltd.; Television Bureau of Advertising and Arbitron...
- Smelling opportunity, lesser shoe players dial up ads as... Lefton, Terry // Brandweek;04/06/98, Vol. 39 Issue 14, p16
Reports that smaller athletic shoes manufacturers are taking advantage of the marketing retreat of Nike by spending on their own advertising efforts. List of smaller shoe players that are spending at unprecedented levels in 1998; Average advertising spending increases posted by the players in...
- "It's no secret that Adidas wants to overtake Nike". Joseph, Seb // Marketing Week;2/14/2013, p4
The article looks at the marketing strategies of athletic footwear company Adidas, as of 2013, and cites its competition with sportswear and athletic footwear company Nike.
- FOUR REASONS - Nike's Not Cool. Sellers, Patricia; Schiff, Lenore // Fortune;3/30/1998, Vol. 137 Issue 6, p26
Presents four reasons for the lackluster performance of Nike, Inc., as of March 1998. Backlash against the ubiquitous presence of the brand name; Price increases ahead of inflation; Impact of the Asian economic crisis; Failure to acknowledge corporate problems; Stock performance.
- Players Stay on Toes, Jump High to Get Ahead. Cassidy, Hilary // Brandweek;6/17/2002, Vol. 43 Issue 24, pS56
Focuses on the marketing aspects of the athletic footwear industry in the U.S. in 2001. Theme of the advertising campaign launched by Nike Inc.; Changes made in the marketing efforts of Reebok International Ltd.; Total sales growth posted by the industry; Endorsers of the global marketing...
- Nike picks up the pace in race to harness Web. Friedman, Wayne // Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS4
Focuses on Nike's Internet activities. Nike's online presence at Nike.com; The Nike iD initiative that allows consumers to customize athletic shoes; Marketing campaign from Wieden & Kennedy featuring athletes in action-adventure commercials.