TITLE

Interview

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
January 2000
SOURCE
Marketing Event;Jan2000, p23
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Simon Singleton, head of events and promotions at supermarket chain Asda, about the philosophy of retail-entertainment and the importance of special events to the company. Annual events and promotions budget of the company; Most useful skill he has picked up from marketing; His views on Asda.
ACCESSION #
2795553

 

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