TITLE

SERVICE WITH A (REAL) SMILE

AUTHOR(S)
Beasty, Colin
PUB. DATE
December 2007
SOURCE
CRM Magazine;Dec2007, Vol. 11 Issue 12, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Renee Evenson, author of the book "Award-Winning Customer Service: 101 Ways to Guarantee Great Performance," is presented. Evenson discusses his motivation in writing the book. He mentions some of the rules on customer service including one encouraging the development of an attitude of gratitude. He considers key elements that would make people read the book.
ACCESSION #
27747983

 

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