Beasty, Colin
December 2007
CRM Magazine;Dec2007, Vol. 11 Issue 12, p21
Trade Publication
An interview with Renee Evenson, author of the book "Award-Winning Customer Service: 101 Ways to Guarantee Great Performance," is presented. Evenson discusses his motivation in writing the book. He mentions some of the rules on customer service including one encouraging the development of an attitude of gratitude. He considers key elements that would make people read the book.


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