TITLE

Richard Beckman

AUTHOR(S)
Ben-Yehuda, Ayala
PUB. DATE
December 2007
SOURCE
Billboard;12/8/2007, Vol. 119 Issue 49, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with the chief marketing officer of Condé Nast Publications and president of Condé Nast Media Group Richard Beckman. When asked what gave him the idea to combine music unto print and TV projects Beckman says that he is a lover of music. He comments on the appeal of broader network audiences to sponsors. Beckham believes that in 2007 the U.S. consumer is disengaged with media.
ACCESSION #
27704133

 

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