Chris Rowen Tensilica october 2007

October 2007
Portable Design;Oct2007, Vol. 13 Issue 10, p46
An interview with Chris Rowen, chief executive officer of Tensilica, in the U.S. is presented. When asked about its strategy in competing with Application Response Measurement (ARM), he replied that their company exists on silicon with ARM but its design wins in the mobile space wherein features are complementary to the controller. He said that the company has various designs that also won in Wi-Fi, Bluetooth and DSL.


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