TITLE

Zarrella: Look at profits, not just share

PUB. DATE
January 2000
SOURCE
Automotive News;1/17/2000, Vol. 74 Issue 5857, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Ron Zarrella, president of General Motors North America (GM), on his company's goal of increasing market share in the United States. Possibility for Zarrella to receive the blame for General Motors' below 30% market share in 1999; Sustainability of the profitability of the US new-vehicle market; Conversion of Oklahoma car assembly plant to a truck plant.
ACCESSION #
2738284

 

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