Zarrella: Look at profits, not just share

January 2000
Automotive News;1/17/2000, Vol. 74 Issue 5857, p6
Trade Publication
Interviews Ron Zarrella, president of General Motors North America (GM), on his company's goal of increasing market share in the United States. Possibility for Zarrella to receive the blame for General Motors' below 30% market share in 1999; Sustainability of the profitability of the US new-vehicle market; Conversion of Oklahoma car assembly plant to a truck plant.


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