Gianforte Talks CRM

November 2007
CRM Magazine;Nov2007, Vol. 11 Issue 11, p16
Trade Publication
An interview with Greg Gianforte, chief executive officer (CEO) and founder of RightNow, is presented. Gianforte is also the author of the book "Eight to Great: 8 Steps to Delivering an Exceptional Customer Experience." When asked about how to maintain customer loyalty, he said that the key is knowledge. He asserts the need to focus on the needs of the customers through adopting their means of their communication such as the Internet. He elaborates on the importance of vertical solutions.


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