An Outside Perspective

Ryan, Thomas J.
October 2007
SGB;Oct2007, Vol. 40 Issue 10, p20
Trade Publication
An interview with Robert DeMartini, chief executive officer (CEO) of New Balance, is presented. When asked why he joined New Balance he responds that its track record and past successes made the job attractive to him. DeMartini comments on how having an outside perspective has helped the production and marketing of sporting goods, why he believes his company can attract a younger audience and what helps New Balance compete.


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