An Outside Perspective
- A Steady Stride. Powell, Matt // SGB;Nov2006, Vol. 39 Issue 11, p15
The article looks at the running shoe market. According to the article, the big driver of the athletic shoe business performance is the running shoe business. Women's running shoe business is keeping pace with the men's side. Nike continues to dominate the running shoe category, followed by New...
- In-store focus fits New Balance. Mullman, Jeremy // Advertising Age;3/23/2009, Vol. 80 Issue 10, p4
The article focuses on the athletic shoe manufacturer New Balance. The company saw sales of running shoes, the largest part of the athletic shoe market, decline in 2008. In response, the company has altered its marketing mix to focus more on in-store advertising instead of advertising in mass media.
- BALANCED APPROACH. Brinklow, Adam L. // Curve;Oct2012, Vol. 22 Issue 8, p15
The article offers brief information on the New Balance 615 Lace Up for the Cure running shoes.
- News Briefs. // NSGA Athletic Footwear News;2/22/2007, Vol. 5 Issue 2, p6
The article evaluates the New Balance 902 trail running shoe.
- New Balance 1080 v3 $135. // Runner's World;Dec2012, Vol. 47 Issue 12, p98
The article offers brief information on the New Balance 1080 v3 running shoes from New Balance Athletic Shoe Inc.
- Maxing Out the Minimal. Shiers, Leslie // Footwear Plus;Sep2010, Vol. 21 Issue 8, p38
The article describes the NB Minimus line of running and walking shoes from New Balance.
- 2011 FALL SHOE REVIEW. // Athletics;Nov2011, p23
The article reviews several running shoes released in the fall of 2011 including Karhu Flow Fulcrum_ride, Mizuno Wave Precision 12, and New Balance 1190.
- Trail Blazers. // FN: Footwear News;1/16/2012, Vol. 68 Issue 2, p36
The article presents photograph of several running shoes, including one from New Balance Athletic Shoe Inc., one from Brooks Brothers Inc. and one from the company Vivo Barefoot.
- New Balance 110 Trail. // Backpacker;Apr2012, Vol. 40 Issue 3, p53
The article evaluates 110 Trail, a trail running shoe from New Balance Athletic Shoe Inc.