New Horizons

Ryan, Thomas J.
September 2007
SGB;Sep2007, Vol. 40 Issue 9, p24
Trade Publication
The article presents an interview with Doug Kelly, president of the Russell Athletic company. Kelly discusses competing with brands such as Under Armour, Nike and Adidas, the sports clothing business in general and the company's relationship with its parent company, Fruit of the Loom. The advantages of catering to college athletes are also noted.


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