TITLE

The Not-So-Odd Couple: Marketing and Integrity

AUTHOR(S)
Beasty, Colin
PUB. DATE
October 2007
SOURCE
CRM Magazine;Oct2007, Vol. 11 Issue 10, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Lynn Upshaw, author of the book "Truth: The New Rules for Marketing in a Skeptical World," is presented. Upshaw describes the response of marketers to consumers who are not receptive to their marketing efforts. She discusses how integrity and truth help drive more loyal customers. She cites information in the book that readers will find interesting.
ACCESSION #
26901449

 

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