TITLE

Navistar develops a new strategy, changes its brand

PUB. DATE
December 1999
SOURCE
Automotive News;12/27/1999, Vol. 74 Issue 5854, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews John Horne, chief executive officer of Navistar International Corp. Focus on the truck engine firm's brand-building program; Outlook for the light-duty diesel engine market.
ACCESSION #
2674596

 

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