Massive e-tailer shakeout foreseen

Johnson, Bradley
January 2000
Advertising Age;1/10/2000, Vol. 71 Issue 2, p34
Trade Publication
The article presents an interview with Faisal Hoque, chairman-CEO of enamics, a company that offers computer modeling to assist online retailers. According to Hoque, retailers who have opened up Internet stores performed better than pure Internet retailers in the 1999 Christmas season. He believes that Internet commerce is nothing but utilizing technology and it is not supposed to replace business. With regards to advertising and marketing, Internet companies are doing a much better job than traditional bricks-and-mortar companies.


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