TITLE

Audience reach

PUB. DATE
August 2007
SOURCE
New Media Age;8/23/2007, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Jane Lighting, the chief executive officer (CEO) of television broadcaster Five, on the company's digital plans and the culture of broadcasting in an age of audience participation. She explains how television's relationship with viewers changing, saying that there is disdain for the viewer and a lack of understanding about the transactional relationship. She says Five needed a digital media team to look at all forms of non-linear distribution.
ACCESSION #
26703233

 

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