TITLE

Selling What No One Wants to Buy

AUTHOR(S)
Beasty, Colin
PUB. DATE
September 2007
SOURCE
CRM Magazine;Sep2007, Vol. 11 Issue 9, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with author and former vice of marketing Gerry Cullen is presented. He discusses some of the biggest reasons that products do not sell despite the best efforts of a sales force. Cullen details how can customer relationship management (CRM) systems help salespeople sell their products more effectively. When asked about the interesting part of his book "The Coldest Call: Why Some Good Products Don't Sell," he cites a checklists that salespeople can use while interacting with a customer to help sell a product or service.
ACCESSION #
26481453

 

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