TITLE

Unilever's goal: 'Power brands.'

PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Unilever PLC chairman Antony Burgmans. Decision to cut the company's brand roster; Importance of the global potential of the brands he will focus on; Development of functional foods. INSET: Conflicted: Unilever exec wary of shop links to P&G.
ACCESSION #
2641192

 

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