TITLE

MY DORITOS

AUTHOR(S)
Spethmann, Betsy
PUB. DATE
August 2007
SOURCE
Promo;Aug2007, Vol. 20 Issue 8, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Rudy Wilson, brand manager of Doritos, is presented. When asked about his opinions on the concept of consumer-controlled marketing, Wilson shared that in order for Doritos to play its role in delivering great experiences to their customers, they talk about best practices and risks. He shared that agencies' role in their kind of marketing is partners.
ACCESSION #
26320463

 

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