Spethmann, Betsy
August 2007
Promo;Aug2007, Vol. 20 Issue 8, p34
Trade Publication
An interview with Rudy Wilson, brand manager of Doritos, is presented. When asked about his opinions on the concept of consumer-controlled marketing, Wilson shared that in order for Doritos to play its role in delivering great experiences to their customers, they talk about best practices and risks. He shared that agencies' role in their kind of marketing is partners.


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