TITLE

Zappos Lays Out Its Game Plan

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
August 2007
SOURCE
SGB;Aug2007, Vol. 40 Issue 8, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Christopher Peake, the senior buyer for athletics for online shoe retailer Zappos.com. Peake states that Zappos has been successful because if offers such a large selection of shoes and great customer service. He states that the company is very dependent on customer loyalty and word-of-mouth marketing, and that their athletic categories have been popular and continue to grow.
ACCESSION #
26164027

 

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