Now That Everyone Has a Triple Play

July 2007
Multichannel News;7/23/2007, Vol. 28 Issue 29, p24
The article presents an interview with Joe Rooney, chief marketing officer of Cox Communications. When asked about the difference of marketing cable from other triple-play suppliers, he talks about the authenticity of the services offered by cable. He also discusses marketing on the travel channel and the tactics to pursue guerilla marketing.


Related Articles

  • Sportsman Gears for 'Hunt' Lewis, Christian // Multichannel News;8/13/2007, Vol. 28 Issue 32, p39 

    The article reports on the open tryouts and multi-city tours organized by cable network The Sportsman Channel to find contestants for its new reality competition series "Hunt for the Next Sportsman" in the U.S. in 2007. It includes information on the mechanics of the new reality competition...

  • Freeze Frame: CTAM Summit 2010.  // Multichannel News;10/25/2010, Vol. 31 Issue 40, p14 

    Photographs of several Cable Television Administration & Marketing Society (CTAM) Summit 2010 attendees including Cox Communications Inc. senior vice president Jacqui Vines, American Red Cross chief executive officer (CEO) Gail McGovern, and photographer Rick Kalleher.

  • DON'T WORRY ABOUT TELCO TV -- THIS YEAR. Haugsted, Linda // Multichannel News;9/4/2006, Vol. 27 Issue 35, p25 

    The article reports on the results of the study "Telcos Elbow Their Way Into TV" conducted by Forrester Research Inc. in the U.S. Based on the study, there is less interest among consumers in switching from the satellite or cable provider they patronize. It forecasts that current video providers...

  • FREEZE FRAME.  // Multichannel News;5/21/2012, Vol. 33 Issue 21, p83 

    Photographs of highlights from several events related to the cable television industry in the U.S. are presented including the Broadband Cable Association of Pennsylvania's Cable Academy event, Telemundo's New York upfront, the e Weather Channel's 30th anniversary party.

  • TRANSLATION PLEASE: Your 2012 Cable Show Jargon Descrambler. ELLIS, LESLIE // Multichannel News;5/21/2012, Vol. 33 Issue 21, p88 

    The article offers information on the 2012 Cable Show in Boston, Massachusetts.

  • Bouncing Into Boston.  // Multichannel News;5/21/2012, Vol. 33 Issue 21, p91 

    The author discusses the 2012 Cable Show, offering updates to companies in the cable television industry in the U.S.

  • Reprieve a Negative For Dish. Farrell, Mike // Multichannel News;9/29/2008, Vol. 29 Issue 38, p56 

    The article reports that Dish Network Corp. has received a one-month reprieve in its AT&T co-marketing agreement. Collins Stewart Media analyst Tom Eagan sees the reprieve as just prolonging the inevitable. He believes that if Dish loses the AT&T deal, its 2009 gross subscriber additions could...

  • Why Do Cable Customers Stray? Bellville, Maggie // Multichannel News;5/25/2009, Vol. 30 Issue 21, p33 

    In this article the author discusses the issue concerning customer relations in the U.S. cable television industry. She explores the factors which have driven cable customers to stray from the operators. She also highlights the things to be avoided by operators in dealing with customers which...

  • Making VOD the BMOC. Haugsted, Linda // Multichannel News;8/13/2007, Vol. 28 Issue 32, p39 

    The article reports that the cable network Comedy Central is working with several affiliates to promote the video-on-demand (VOD) platform in the U.S. in 2007. The network is looking to attract collegiate users to the VOD platform by offering localized VOD content and the comedy tour titled...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics