TITLE

Now That Everyone Has a Triple Play

PUB. DATE
July 2007
SOURCE
Multichannel News;7/23/2007, Vol. 28 Issue 29, p24
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Joe Rooney, chief marketing officer of Cox Communications. When asked about the difference of marketing cable from other triple-play suppliers, he talks about the authenticity of the services offered by cable. He also discusses marketing on the travel channel and the tactics to pursue guerilla marketing.
ACCESSION #
26056116

 

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