Negotiating the Value of Programming

July 2007
Multichannel News;7/23/2007, Vol. 28 Issue 29, p20
The article presents an interview with Melinda Witmer, senior vice president and chief programming officer of Time Warner Cable. She talks about accomplishing her goals in her position and about completing deals and negotiating with television networks. She also discusses sports-tiered networks and the services the Time Warner Cable is carrying.


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