TITLE

Interview

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
September 1999
SOURCE
Marketing Event;Sep99, p29
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews John Davis, marketing director of Eidos Interactive for Great Britain about the face-to-face marketing strategy of the company for its Urban Chaos computer game. Views on the face-to-face route; Amount of turnover; Key element in sustaining the growth of the company.
ACCESSION #
2591788

 

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