Taking a more direct approach

Beacham, Will
May 2007
ICIS Chemical Business;5/28/2007, Vol. 2 Issue 68, p21
Trade Publication
An interview with Maurizio Butti, head of Songwon International, a newly launched division of Songwon Industrial in Korea, is presented. He discusses the strategy for Songwon. He says that the company's target is to go from number 4 to number 2 behind Ciba Specialty Chemicals in the global antioxidant plastic additives market.


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