TITLE

Fox's Cups Runneth Over

PUB. DATE
July 2007
SOURCE
Multichannel News;7/16/2007, Vol. 28 Issue 28, p22
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Multichannel/News contributor Luis Clemens about the competitive landscape in sports programming. The Spanish-language sports programming for broadcast and cable is a growing market that has attracted new entrants. For Clemens, brand building is necessary to create a very close identification with exclusive properties.
ACCESSION #
25803663

 

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