TITLE

THE COMPLETE MARKETER

AUTHOR(S)
Beatsy, Colin
PUB. DATE
July 2007
SOURCE
CRM Magazine;Jul2007, Vol. 11 Issue 7, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with author David Verklin about his book, "Watch This, Listen Up, Click Here." When asked about the influences online advertising had on traditional media, Verklin reiterates the importance of putting advertisement in front of people. He also describes the impact of technology multimedia marketing on outdoor advertising. The most interesting thing about the book was also discussed by the author.
ACCESSION #
25657834

 

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