DeutscheBank Will Pitch High-Touch CRM to Others

Adams, John
June 2007
Bank Technology News;Jun2007, Vol. 20 Issue 7, p22
Trade Publication
This article presents an interview with Daniel Marovitz, chief operating officer of Deutsche Bank AG. Marovitz describes Deutsche Bank's relationship with the Ukrainian/Russian firm Luxoft. He elaborates on the difference between commercial client relationship management (CRM) systems and retail CRM systems. Marovitz highlights the target market of his firm.


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