TITLE

MOVING BEYOND THE BUZZ

AUTHOR(S)
Beasty, Colin
PUB. DATE
June 2007
SOURCE
CRM Magazine;Jun2007, Vol. 11 Issue 6, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Lois Kelly, author of the book "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing." Kelly explained what it takes to build relationships and customer trust. She also said that companies bring customer thoughts and sentiments about their product and services into the sales and marketing through online communities and blogs. Kelly introduced her book as way of learning how to listen and participate in a two-way conversation with customers.
ACCESSION #
25310728

 

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