Beasty, Colin
June 2007
CRM Magazine;Jun2007, Vol. 11 Issue 6, p17
Trade Publication
The article presents an interview with Lois Kelly, author of the book "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing." Kelly explained what it takes to build relationships and customer trust. She also said that companies bring customer thoughts and sentiments about their product and services into the sales and marketing through online communities and blogs. Kelly introduced her book as way of learning how to listen and participate in a two-way conversation with customers.


Related Articles

  • Get 'Em Talking. Viveiros, Beth Negus // Direct;6/1/2007, Vol. 19 Issue 6, p7 

    The article reviews the book "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing," by Lois Kelly.

  • THE MOST EFFECTIVE STORYLINES FOR MARKETING. Kawasaki, Guy // Smart Business Philadelphia;Oct2012, Vol. 7 Issue 2, p5 

    The article focuses on the top storylines mentioned by Lois Kelly, author of "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing" for marketing of the product. It reflects on the theme of several effective stories which includes aspirations and beliefs, contrarian perspectives, and...

  • Citizen Journalism. Donaldson, Rachel Helyer // NZ Marketing Magazine;Feb2006, Vol. 25 Issue 1, p8 

    The article considers the increasing use of Web logs and citizen journalism by marketing companies. Blogging may still be a fairly niche or underground form of communication, but it is bigger than ever and growing exponentially. That's why brands should no longer be afraid to get out into the...

  • BLOGGING 101. Shafer, Todd // Dealernews;May2008, Vol. 44 Issue 5, p72 

    The article discusses the implication of blog sites in marketing products and reaching out to customers. According to the author, blog sites can help boost dealership among businesses as well as set personal relationships with customers. In addition, he mentioned several useful things that one...

  • Why You Should Have a Company Blog. Robinson, Les // Arbor Age;May/Jun2012, Vol. 32 Issue 4, p10 

    The article focuses on blogs as an important tool in the marketing arsenal for better communication with current and potential customers. It cites 5 reasons for having a company blog such as it humanizes the business, controls the messages and searches engine optimization. Before starting a...

  • Content culture. Hosea, Maeve // Marketing Week (Online Edition);9/5/2013, p8 

    The article reports on the adoption by companies of content marketing as they seek to deepen relationships with their consumers and promote their brands. Content marketing comes in the form of valuable information and entertainment delivered via videos, web sites, blogs, social media and more....

  • Blog-rolling. Chiger, Sherry // Catalog Age;May2005, Vol. 22 Issue 5, p5 

    Focuses on the use of Web log in brand marketing. Possible impact of blogs on advertising; Importance of using Web log in establishing customer relations; Topics written by Gary Olen, founder of outdoor gear cataloger Sportsman's Guide in the company's site.

  • THE BLOGS OF WAR. Walsh, Charlotte // Travel Trade Gazette UK & Ireland;3/31/2006, Issue 2710, p1 

    The article reports on the action of travel agencies in Great Britain to counterattack bloggers on the Internet that threaten the reputation of firms through criticism posted by dissatisfied customers. Thomson Corp. and Cheapflights Co. established their own staff-written blogs and asked...

  • Using the power of blogs to get close to customers.  // New Media Age;12/4/2003, p19 

    Discusses the application of Weblogs in improving customer relations. Options for authors that are planning to published their books through digital channels; Developing a blog for marketing a book; Importance of Weblogs in marketing.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics