How SoftArc survives amid messaging's behemoths

October 1998
Network World;10/05/98, Vol. 15 Issue 40, p37
Trade Publication
Interviews SoftArc Inc. chief executive officer Scott Welch regarding his business strategy for surviving the competitive electronic mail messaging market. Includes means of positioning SoftArc in a market dominated by major players, Microsoft and Lotus; Target customers; Possibility of a merger.


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