TITLE

How SoftArc survives amid messaging's behemoths

PUB. DATE
October 1998
SOURCE
Network World;10/05/98, Vol. 15 Issue 40, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews SoftArc Inc. chief executive officer Scott Welch regarding his business strategy for surviving the competitive electronic mail messaging market. Includes means of positioning SoftArc in a market dominated by major players, Microsoft and Lotus; Target customers; Possibility of a merger.
ACCESSION #
2529989

 

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