TITLE

Close-Up: Live issue - Truth at the centre of adland's newest agency

PUB. DATE
January 2007
SOURCE
Campaign;1/19/2007, Issue 2, p71
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with the founders of the advertising agency Dye Holloway Murray. On room in the advertising industry for a new advertising agency, they say that the advertising market has enough space for more agencies. On the reason of the launch of their agency, they say that they have a philosophy about branding and a new-agency model. On the biggest challenges facing the advertising industry, they say that it is adaptation to the rapid rate of change.
ACCESSION #
25253225

 

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