Close-Up: Live issue - Truth at the centre of adland's newest agency

January 2007
Campaign;1/19/2007, Issue 2, p71
Trade Publication
The article presents an interview with the founders of the advertising agency Dye Holloway Murray. On room in the advertising industry for a new advertising agency, they say that the advertising market has enough space for more agencies. On the reason of the launch of their agency, they say that they have a philosophy about branding and a new-agency model. On the biggest challenges facing the advertising industry, they say that it is adaptation to the rapid rate of change.


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