Nick's Ascheim: Viewers Love to be Programmers

January 2007
Multichannel News;1/29/2007, Vol. 28 Issue 5, p26
An interview with Tom Ascheim, executive vice president and general manager of Nickelodeon Digital Television, concerning his strategy behind the success of "SpongeBob Squarepants" marathon on November 10, 2006 and his views on emerging technologies is presented. SpongeBob obtained the highest ratings in the network's history. Ascheim noted that children are the most rapidly diversifying demographic and that they are vital to television programming.


Related Articles

  • Television ratings.  // World Almanac for Kids;1998, p138 

    Presents a chart of the program ratings developed in 1997 by the United States television industry, to help parents select programs suitable for children to watch. The designations TV-Y, TV-Y7, TV-G, TV-PG, TV-14, and TV-M.

  • A family warily welcomes television-show ratings. Marks, Alexandra // Christian Science Monitor;2/27/96, Vol. 88 Issue 63, p1 

    Reports on the implementation of a rating system, to allow parents the ability to monitor the nature of various television programs, in the United States. Proposed meeting between television executives and President Clinton; Provisions under the Telecommunications Reform Bill; Comments from...

  • The TV kids tune into.  // Christian Science Monitor;7/11/96, Vol. 88 Issue 158, p2 

    Ranks the television programs most children watched according to Nielsen Media Research.

  • Nick licks Saturday ayem rivals in 5th straight year. Oei, Lily // Daily Variety;5/24/2002, Vol. 275 Issue 61, p21 

    Reports on the ratings of children's television programs for the week ending May 18, 2002 in the U.S. Victory of Nickelodeon in the Saturday morning block; Domination of the boys 6-11 demo by the Warner Brothers Network; Rank of the Cartoon Network in kids 2-11.

  • A monstrous battle over kids. Schneider, Michael // Electronic Media;10/19/98, Vol. 17 Issue 43, p3 

    Reports on the decline of kid viewership for Saturday morning television (TV) shows in the United States during fall 1998. Factors contributing to the decline; Number of TV shows for kids on Saturday; Competition between television networks in scheduling TV programs.

  • Nick Has 'Best Day Ever' Reynolds, Mike // Multichannel News;11/20/2006, Vol. 27 Issue 46, p22 

    The article reports on the rating of Nickelodeon's "SpongeBob SquarePants" on November 10, 2006 in the U.S. The show ranked as the channel's most-watched and highest-rated total programming day in its history, according to network officials. During its total-day period on November 10, Nick...

  • Adult shows are kids' stuff. De Pablos, Emiliano; Hopewell, John // Variety;3/10/2003, Vol. 390 Issue 4, p25 

    Focuses on the trends in television viewership in Spain as of March 2003. Ratings performance of children's television programs in Spain as of January 2003; Preferred television programs of children and teenagers in Spain; Results of a market research on the viewership of children aged 4- to...

  • The Fountain of Youth. Crupi, Anthony // MediaWeek;4/20/2009, Vol. 19 Issue 16, pAM10 

    The article examines the so-called "upfront" sales presentation for television advertising for the 2009-2010 season by cable television networks which broadcast programs for children including Cartoon Network, Disney Channels, and Nickelodeon. Sales for advertising aimed at children remain...

  • Cartoon is for Kids Again. Romano, Allison // Broadcasting & Cable;8/18/2003, Vol. 133 Issue 33, p14 

    Focuses on the popularity of cable television network named Cartoon Network among children. Cartoon programs to be aired on the network in August 2003; Efforts of the company to attract children towards its programs; Popularity ratings achieved by the network among kids as of August 2003.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics