TITLE

5:4

PUB. DATE
November 2006
SOURCE
Multichannel News;11/20/2006, Vol. 27 Issue 46, p21
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with MTV Networks president of global digital media Mika Salmi is presented. Salmi talked about his global plans for MTVN's digital products and the future of multiplatform content. When asked what are some of the strengths and weaknesses of MTV's digital media portfolio, Salmi claimed that the company is the top distributor of mobile content in the world and the weakness is that there are so many Websites and mobile outlets that is it hard to point to one thing.
ACCESSION #
24972940

 

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