TITLE

Ever a Bernbach disciple

AUTHOR(S)
McDonough, John
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, Following pc28
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Keith Reinhard, CEO of advertising agency DDB Worldwide. Career background; Opinion on why the advertising industry is reluctant to change; Lessons learned from DDB founder Bill Bernbach.
ACCESSION #
2493291

 

Related Articles

  • The kings of Madison Avenue. Marshall, Caroline // Campaign;10/22/99, Issue 42, p28 

    Features Keith Reinhard, chairman and chief executive of the advertising firm DDB Worldwide Communications Group in New York City. Gross income of the agency in 1998; Account of the formation of Omnicom in 1986; Background in copywriting; Basic annual salary.

  • Shop founder Brorby dead at 101.  // Advertising Age;5/13/1996, Vol. 67 Issue 20, p33 

    The article reports on the death of DDB Needham Worldwide co-founder Melvin Brorby on April 28, 1996 at the age of 101. DDB Needham chairman-chief executive officer Keith Reinhard describes Brorby as the agency's first creative director. Brorby won the agency's first major account in 1929 from a...

  • Reinhard dines again on Big Mac. Lafayette, Jon // Advertising Age;12/3/1990, Vol. 61 Issue 50, p61 

    Interviews Keith Reinhard, chief executive officer of DDB Needham Worldwide, regarding the firm's advertising contract with McDonald's Corp. Strategies used to win the advertising account of McDonald's; List of other accounts turned down by DBB in favor of McDonald's.

  • Chicago's Son. Baar, Aaron; Abramson, Michael // Adweek;5/9/2005, Vol. 46 Issue 19, p24 

    The article focuses on Bob Scarpelli, who was recently promoted to chief creative officer of DDB Worldwide Communications Group Inc. He has inherited Bill Bernbach's agency and legacy, through which Scarpelli found his way into advertising in the early 1960s and '70s. Scarpelli, 52, has been...

  • BDA Board Gets Down to Business. Solman, Gregory // Adweek;3/1/2004, Vol. 45 Issue 9, p9 

    In its sixth month, the U.S.-based DDB Worldwide chairman Keith Reinhard's business diplomacy group has a new name, more board members and, for the first time, some specific ideas for combating anti-Americanism. Joining Reinhard, advertising agencies Saatchi & Saatchi vice chairman Tim Love,...

  • Pay-for-results plans can boost agencies: Execs. Petrecca, Laura // Advertising Age;9/8/1997, Vol. 68 Issue 36, p18 

    Presents an interview with DDB Needham Worldwide chairman-chief executive officer (CEO) Keith Reinhard and Young & Rubicam chairman-CEO Peter Georgescu. Views of Reinhard on traditional method of agency compensation; Explanation from Georgescu on why is pay-for-results is a better alternative...

  • Making a Kaess for the future.  // Advertising Age;1/31/2000, Vol. 71 Issue 5, ps14 

    The article evaluates the performance of advertising agency DDB Worldwide as of January 2000. In 1999, the agency reeled in a slew of creative awards, both in the U.S. and overseas. It tapped Ken Kaess as president and heir-apparent to Chairman-CEO Keith Reinhard. The company's New York office...

  • Wren, Reinhard cash in on sales of Omnicom stock. Johnson, Bradley // Advertising Age;3/8/2004, Vol. 75 Issue 10, p2 

    Reports on the financial status of John Wren, president-chief executive officer of Omnicom Group, and Keith Reinhard, chairman of DDB Worldwide, as of March 2004. Percentage by which Reinhard reduced his stocks since August 2003; Worth of options for shares owned by Wren; Increase in the stock...

  • Keith Reinhard to Receive Clio Lifetime Achievement Award. Gianatasio, David // Adweek;9/11/2015, p1 

    The article announces that Keith Reinhard, chairman of DDB Worldwide Communications Group Inc., will receive the Lifetime Achievement Award at the Clio Awards to be held on September 30, 2015 at the American Museum of Natural History, New York.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics