TITLE

Gaspin: Making All NBCU's Pieces Fit

PUB. DATE
April 2007
SOURCE
Multichannel News;4/30/2007, Vol. 28 Issue 18, p24
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Jeff Gaspin, president of digital and cable content at NBC Universal (NBCU) company is presented. When asked about his plan of integrating programming services from different cable television providers, he states that it will enhance the services offered by the company. Gaspin stresses that media platforms enable the company to sell their products to a larger market. He asserts on the development of NBCU digital brands made available to cable subscribers. INSET: Eye on Gaspin.
ACCESSION #
24922005

 

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